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RULES FOR
INVESTMENT SUCCESS
B y J o h n M a r k s Te m p l e t o n
• Invest for maximum total real return
• Invest — don’t trade or speculate
• Remain flexible and open-minded about types of investment
• Buy low
• When buying stocks, search for bargains among quality stocks
• Buy value, not market trends or the economic outlook
• Diversify in stocks and bonds, as in much else, there is safety in numbers
• Do your homework or hire wise experts to help you
• Aggressively monitor your investments
• Don't panic
• Learn from your mistakes
• Begin with a prayer
• Outperforming the market is a difficult task
• An investor who has all the answers doesn't even understand all the questions
• There's no free lunch
• Do not be fearful or negative too often
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